Lore Perfumery, 2025 International Fragrance Day Campaign

Lore Perfumery, Redolence Scene, AKLR Studio.

For International Fragrance Day 2025, Lore Perfumery commissioned AKLR to develop a campaign and limited-edition fragrance packaging design for Redolence — a theme celebrating scent's power to evoke memory. The approach centred on a sense of mystical whimsy through gilded typography, rich texture, and moody, film-noir-inspired imagery.

Credits: Photography by Griffin Simm.

Lore Perfumery, Sphere, AKLR Studio.
Lore Perfumery, Redolence Box Stack, AKLR Studio.
Lore Perfumery, Redolence Cover, AKLR Studio.
Lore Perfumery, Redolence Scene, AKLR Studio.
Lore Perfumery, Redolence Stack, AKLR Studio.
Lore Perfumery, Redolence Scene, AKLR Studio.
Lore Perfumery, Redolence Story, AKLR Studio.
Lore Perfumery, Redolence Story, AKLR Studio.
Lore Perfumery, Redolence Story, AKLR Studio.
Lore Perfumery, Sphere, AKLR Studio.
Lore Perfumery, Redolence Scene, AKLR Studio.

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