FFS/Skinpossible is an Australian-made fragrance-free skincare brand rooted in honesty and clarity. The brand concept of 'A Moment of Clarity' presents a fresh, clean and simple approach to brand tonality. The affect is contemporary and accessible, with moments of indulgence, detail and care. Visual simplicity expresses authenticity, whilst the minute details speak to scrupulousness and consideration. A suite of brand copy expressions, along with key graphic lockups, form a suite of examples of Skinpossible's personality and tone of voice.

Credits: Photography by Lucy Alcorn & Skinpossible.