FFS/Skinpossible is an Australian-made fragrance-free skincare brand rooted in honesty and clarity. AKLR developed the brand identity around the concept of 'A Moment of Clarity' — a fresh, clean, and simple approach to brand tonality. The result is contemporary and accessible, with moments of indulgence, detail, and care. Visual simplicity expresses authenticity, whilst minute details speak to scrupulousness and consideration. AKLR also developed a suite of brand copywriting and key graphic lockups forming a cohesive expression of Skinpossible's personality and tone of voice.

Credits: Photography by Lucy Alcorn & Skinpossible.