Lore's 2025 Advent Calendar transforms scent discovery into a 13-course olfactory dégustation, drawing from the decadence and ornamentation of the Art Deco era. Formatted as a bifold and opening like an old-world restaurant menu, the vessel is rendered in brown stock and embellished with bronze foil, its front face adorned with a concentric geometric pattern drawn from the decorative vocabulary of the era. Alongside the packaging, we developed a campaign art direction and companion digital experience — each day pairing a fragrance with dedicated editorial and video content, building into an immersive experience of scent discovery.