A Melbourne-based fragrance retailer, Lore commissioned AKLR to design the packaging, campaign art direction, and companion digital experience for their 2025 Advent Calendar — a 13-course olfactory dégustation drawing from the decadence and ornamentation of the Art Deco era. Formatted as a bifold and opening like an old-world restaurant menu, the vessel is rendered in brown stock and embellished with bronze foil, its front face adorned with a concentric geometric pattern drawn from the decorative vocabulary of the era. Alongside the packaging design, AKLR developed a campaign art direction and companion digital experience — each day pairing a fragrance with dedicated editorial and video content, building into an immersive experience of scent discovery.

Credits: Photography by Griffin Simm.