An art direction concept and studio photoshoot exploring the notion of Considered Works in Progress. Created to coincide with the launch and evolution of Jon Netti — a deeply thoughtful, sustainability-driven lifestyle and wellbeing brand — the shoot offers a behind-the-scenes perspective that complements the brand’s existing library of assets. Captured within the NSW studio, the imagery documents the tactile processes of wax and ceramic making, alongside the artisans behind them — reinforcing Jon Netti’s holistic approach to craft, care, and considered growth.

Credits: Photography by Annika Kafcaloudis.

Press: The Design Files.