Carousal is a Victorian wine label created by winemaker Patrick Sullivan, capturing the spirit of celebration — wines made for laughter, late nights, and moments shared over a glass. AKLR developed the brand identity and label design, drawing directly from the name itself: bold, characterful, and a little unruly. A vivid palette, expressive typography, and embossed detailing bring energy and tactility to the labels, echoing the convivial nature of the wines within.

Credits: Photography by Annika Kafcaloudis.